Emerging trends are reshaping the merchandising industry. The consumer expects personalized experiences, such as tailored product recommendations and discounts. They expect more flexibility in how, when, and where they shop with the rise of online shopping and in-store pickup options. Retailers and online merchants are increasingly cross-merchandising. Boosting revenue is one of the ways retailers use customer data to suggest complementary products. The use of innovative visual displays in-store has also gained traction. A brand’s target audience will dictate the aesthetics of these displays, which can range from humorous to artistic and classy.
A number of factors are causing merchandising units to grow in popularity. As retailers diversify their services, they offer buy online pick up in-store (BOPIS), same-day delivery, and online shipping. Point-of-sale (POS) systems need to adapt to this changing retail landscape. An effective POS system should address a variety of crucial aspects, from integrating online and in-store sales to incorporating various technologies into a unified, interconnected approach to managing online and in-store deals. GPS-challenged indoor environments are facilitated by indoor positioning systems (IPS). A significant improvement has been made to autonomous vehicles with the advancement of artificial intelligence. Supply management can respond proactively to market fluctuations by leveraging demand forecasting to foster customer trust.
This edition of Retail Tech Insights edition brings readers to the key developments in merchandising and how tech-solution providers facilitate operations by developing and implementing technologies.
It features a thought leadership article from Chris Hallisey, Head of E-commerce at AW Chang Corporation, who sheds light on how all web storefronts must use mobile purchases, focusing on how retailers should see what the homepage of their site looks like on a mobile device. It also features an article from Wes Dudley, Vice President of Customer Experience at Broad River Retail, who talks about how companies must determine financial benefits, process improvements, and customer experience improvements before implementing new technology.
In this edition featuring Top Merchandising Solutions Providers 2023, we hope you find the appropriate company suited to your business requirements.
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